Crystal is the Marketing Consultant at the Armstrong Wealth Management Group, a comprehensive fee-based wealth management firm in Florence, South Carolina. She collaborates with the firm to create a consistent, results-oriented, marketing presence. Those responsibilities include strategic marketing, website management, social media management, lead development, advertising, merchandising, and communications.

Crystal earned a Master of Business Administration and a Bachelor of Arts in Visual Arts, both from Francis Marion University. Her ambitious nature allowed her to start Crystal Marketing Solutions, LLC* a specialized marketing firm for financial advisors in 2012. Crystal has worked in the financial industry since 2006 and has been with the Armstrong Wealth Management Group since 2008.

Meet Crystal

Growing up, Crystal lived in Kansas, Germany, and Virginia while her father served in the Army. She has a passion for sports, having played two in high school—volleyball and tennis. In college, she attended Francis Marion University, where she played volleyball for the Patriots and later transitioned into coaching as an adult. Now, she enjoys playing tennis and pickleball.

She calls Virginia her home, but part of her heart will always be in South Carolina. She lives in Virginia with her husband and their daughter and son. They are members of Elevate Church, where she volunteers in different areas of the church.

Fun Facts

  • Recently started playing pickleball.

  • Has been going on cruises since she was 16 and has been on over 15 different cruises, including the one she was married on.

*Crystal Marketing Solutions, LLC is not affiliated with LPL Financial or Armstrong Wealth Management Group.

Crystal's LinkedIn


  • M.B.A., Francis Marion University

  • B.A., Francis Marion University

Professional Alliances

  • Chair, Board of Directors, Franklin Business Center

  • Vice President, Board of Directors, Western Tidewater Tennis Association

  • Chair-Elect, Board of Directors, James L. Camp Jr. YMCA

  • Member, Franklin-Southampton Area Chamber of Commerce

Meet the Rest of the Team

Headshot of Reginald A.T. Armstrong

Reginald A.T.

Headshot of Lee Carter III

Carter III

Headshot of Matt S. Ridenhour

Matt S.

Headshot of Leslie D. Moore

Leslie D.

Headshot of Emily S. Ridenhour

Emily S.

Headshot of Jason S. Christmas

Jason S.

Headshot of Creighton D. Armstrong


Headshot of Crystal Lee Butler

Crystal Lee

Headshot of Evan Chronis


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